International research on the back of previous economic downfalls has shown that in every crisis, a small group of companies in fact manage to emerge stronger out of a crisis, grabbing market share from incumbents or innovating themselves into new revenue models.
These companies are found to be high-performing in how they manage a crisis situation, from preparation and business continuity management through to adaptive transformation and fit-for-future alignment. They also have the courage to make bold moves when the going gets tough, and position themselves smartly for growth during the recovery phase.
