A targeted rate of sustainability does not have to happen at the expense of profits, writes Mads Sig Møller, Lead Consultant at Valcon.
Your customers demand it, your employees want it, and society needs it.
Sustainability is on the agenda of most business leaders in 2020, along with Corona and digitalisation. And as an advisor to both private companies and public organizations, I see how sustainability has shifted from being a peripheral CSR issue to being a business-critical strategic goal.