Client Situation
The client, one of India’s largest commercial vehicle dealerships and part of a large automotive group, was facing
flagging revenues in their commercial vehicle service business
The client identified crash-repair, a high-value high-margin service line, as one with significant potential but currently
having low market share, as an avenue to drive growthThe segment had various regulatory challenges and the customer perception of the client’s services was that of a high-cost, high lead-time service provider